Thanks for this goes out to Guy Fawkes, thanks once again for bringing this one to my attention!

Links

Twitter Search: https://twitter.com/search?q={20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}23peterbuilt&src=typd&lang=en

Newspaper Archives: https://news.google.com/newspapers?nid=2150&dat=20030918&id=h59kAAAAIBAJ&sjid=IYUNAAAAIBAJ&pg=687,2753448&hl=en

Newspaper Archives:https://news.google.com/newspapers?nid=2202&dat=19870518&id=7u8lAAAAIBAJ&sjid=ovwFAAAAIBAJ&pg=5971,4094794&hl=en

USPTO: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u={20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}2Fnetahtml{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}2FPTO{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}2Fsearch-bool.html&r=0&f=S&l=50&TERM1=peterbuilt&FIELD1=&co1=AND&TERM2=&FIELD2=&d=PG01

EGay: http://www.ebay.com/sch/i.html?_nkw=Peterbuilt&_in_kw=3&_ex_kw=&_sacat=0&_udlo=&_udhi=&_ftrt=901&_ftrv=1&_sabdlo=&_sabdhi=&_samilow=&_samihi=&_sadis=15&_stpos=76063&_sargn=-1{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}26saslc{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}3D1&_salic=1&_sop=12&_dmd=1&_ipg=50

Google: https://www.google.com/search?q={20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}22Peterbuilt{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}22&ie=utf-8&oe=utf-8#q={20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}22Peterbuilt+Trucks{20c0e6fde16440147db69656cf03e8fbbef006b318db781ec170360dd66f09f1}22&nfpr=1